Category Analytics

Data Analytics for American E-commerce Growth

Data Analytics for American E-commerce Growth

By Sameer C, Co-Founder, Global Geographic Inc. Over the past decade, e-commerce has become one of the fastest-growing sectors of the U.S. economy. With online sales surpassing $1 trillion in 2024 (according to recent U.S. Department of Commerce data), it’s…

10 KPIs Every U.S. Business Should Be Tracking in 2025

_10 KPIs Every U.S. Business Should Be Tracking in 2025

(From a 12-Year Data Veteran Who’s Tracked Everything from Diamonds to Daffodils) By Ankit SrivastavaDigital Marketing & Analytics Architect | 80+ Websites Optimized | Global Campaigns for U.S. & EU Brands After 12+ years building eCommerce sites for California jewelers,…

ETL vs ELT: Which One Should U.S. Firms Adopt?

ETL vs ELT Which One Should U.S. Firms Adopt

By Ankit, Senior Data Integration & Digital Strategy Consultant In my role consulting for U.S. firms across SaaS, education, and enterprise sectors, I’ve seen firsthand how the choice between ETL and ELT can significantly impact performance, scalability, and ROI. Both…

How to Use Data to Forecast U.S. Market Trends

How to Use Data to Forecast U.S. Market Trends

Hello everyone, This is Ankit, For over 12 years, I’ve navigated the volatile U.S. market – launching eCommerce sites for California jewelers, scaling Belgian consulting firms, and optimizing everything from news portals to plant shops. One brutal truth emerged early:…